But the article I linked to, originally appearing in the NY Times, suggested that Proulx and Heine believe this "rage for order" is so intense that, when people are faced with "nonsense" (a term I'll come back to), their brains start firing in interesting ways: following a confrontation with "nonsense," we seek meaning wherever we look.
Dissatisfied with their definition of "nonsense" (they use Kafka [!] as a nonsense-stimulus), I read the original/entire article myself.
...Well, to put it mildly, I'm so thunderstruck by this single article that I can't even begin to cough up my reaction in a blog post. I've found a new research project. It's true I may have to work with a social-psychologist to get the project done, but I'm more than sufficiently motivated to make it happen.
Eureka! Anyway, don't steal my idea, okay? And here's my new direction for "around here." Hope you find it interesting!