This seems like it isn't a joke... CLICK HERE to watch it. I can't find anything on the internet "about" it. You'll have to watch for yourself.
There's a shorter version of the same experiment -- known as the Counter-Move 6 Experiment.
It seems like it could be interesting, or it seems like it could be a waste of time. Or it seems like it could be something somewhere between obfuscation and poison. I honestly can't tell. In any case, if it is an "experiment," I'm not sure what's being tested. Here's another example of the same sort of "experiment."
If you get hooked on this like me, this website seems to be the source. Holler back.